adidas originals sneakers in Doha, Qatar
When you think adidas, you think sneakers within a second and it’s probably right to think that way. These sneakers have played the biggest role in building the brand’s reputation and what we see before our eyes. Its start was with running shoes that were widely used in the Olympics back in the early ’50s. Later on, adidas successfully penetrated major sports such as basketball and tennis introducing the adidas Superstar and adidas Stan Smith respectively (formerly Adidas Robert Hailet). These sneakers were then performance shoes built for giving athletes an edge but over time they started gaining popularity in hip hop and pop culture turning into sensational lifestyle sneakers becoming the elite forces of adidas originals sneakers. Shoes falling under the heritage label receive the honour of designer, brand and celebrity collaborations resulting in limited time and rare drops around the world. The Yeezy Ultraboost by rapper Kanye West is the most sought after sneaker by Adidas Originals with the biggest hype. Some of the most whimsical and artistic sneakers have been the result of collaboration with Melting Sadness, a Chinese fashion brand. Rapper and singer Pharell Williams often collaborates with Adidas originals with his Human Race line. The list goes on with adidas Originals collaborating with several artists to connect deeper with the community and offer personalized sneakers that relate to the people’s favourite personalities.
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